It is what you say—
and the way that you say it.
That's what gets results.

I help brands to communicate.

In a busy market, brand personality means stand-out, so the right help can make all the difference to your business. Sometimes a client needs me to help refine their brand and define its tone of voice. Sometimes they need a new brand name. Sometimes they need a website that Google will bump higher up the rankings, or the copywriting of printed collateral that's informative, entertaining and persuasive.

If any of this is what you need, why not get in touch?

“Having worked with a number of copywriters, I know that
good ones are rare. Extremely good ones are even rarer.
Nicola is worth her weight in gold!"

Nowadays, brands face so much competition that it can be really difficult to differentiate themselves (except on price—but who wants to keep slashing their prices?).

I believe the way to stand out is for the brand to build relationships.

But to be in relationship with someone—to care about them, to be loyal to them, to enjoy their company—you have to get to know them. You have to get to know their quirks and foibles, their loves and hates, what makes them laugh. In short, what makes them unique.

And that’s why brand personality matters so much. I see my job as discovering not just what a brand is, but who it is.

Nicola David

12 years as a freelance copywriter

Formerly head of writing, large Leeds-based brand agency

Specialist in long copy & SEO

Significant experience in retail, manufacturing & higher education

MA Consultancy (2014)

DipM (CIM)

BSc (Hons) Business Studies

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