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Different types of copywriting are needed for different purposes, different audiences & different media. Getting it right means being getting heard by the right people in the right media, in the right way. That's why one piece of copywriting won't cut it across different media (and no, it's not so your copywriter can charge you multiple times for essentially the same piece of writing!). Click on the links on the right to find out more about how to make the medium work for you.
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