(How to avoid) Reaching Google page one

Which one do you want to do? Because getting ranked highly in Google isn't just a question of how well you write your pages and build your site... it's also very much about not doing the wrong things! Doing the wrong things can get your site penalised or blacklisted.

I've helped lots of business climb out of search-engine obscurity and to the number-one slot in Google. Understanding search-engine optimisation (SEO) isn't easy, especially as Google often changes the parameters of the way it works. That's why you need a specialist copywriter to help you with your website copy.

Keywording is only a small part of writing for SEO. And a good website copywriter also knows how pages are coded, how people use websites, how navigation should work, how the site should be structured, and much more.

You might be surprised how often businesses think they've designed a well-structured or attractive website, yet haven't realised how difficult they've made it for users. Even when a specialist points out where they're going wrong, they look at the time and money they've already spent and decide to plough on anyway. Then they wonder why they're not getting a return on their investment!

Most companies have no idea what would get their site penalised or blacklisted. So involve all of your SEO experts right up-front, including your web designer, your web builder and your copywriter.